Indians prefer to buy electronic products such as smartphones offline. The reason being the ability to "touch and feel"
...followed by financial services, IT, and sales and marketing.
With consumers staying indoors and e-commerce firms extending their reach to a larger number of pin codes, these giants have snatched a larger share from the offline traders this season.
According to Randstad Employer Brand Research (REBR) 2020, Microsoft India scored high on financial health, strong reputation and utilisation of the latest technologies. Others in the top 10 list are Samsung, Amazon, Infosys, Mercedes-Benz, Sony, IBM, Dell, ITC and TCS.
A number of smartphone players such as Xiaomi, Samsung, LG and Micromax also have smart TVs in their product portfolio.
In the coming weeks, online retailers are expected to further raise the pitch with shopping festivals, discounts, and cashback offers.
From spreading updates about the brand and upcoming devices to creating personalised world-of-mouth goodwill for Xiaomi -- its online army of fans have swelled parallelly with Xiaomi's fortunes in the country.
With its new line-up, the firm has managed to touch the right chords, but to regain market share from the established players, Micromax will have to fight a protracted battle.
Rising prevalence of work-from-home and e-learning is driving sales of notebooks and tablets for most brands, but Apple's superior performance has more to do with its product quality.
Ashish Narsale lists the features of the phones that are the rage this festive season.
'You have to be a total anti-national bozo to shut down the Nokia plant in Sriperumbudur, which was the first large manufacturing plant for mobile phones in India.' 'Why was the unit shut down? Because of somebody's ego.'
The company captured just 2.4% of the mid-range smartphone market in India, a far cry from the 24.2% share Oppo's F3 commanded.
The software is pure Android, the fingerprint sensor is 99 per cent accurate and very responsive and the notch doesn't bother me yet, says Veer Arjun Singh.
Passport is competitively and aggressively priced because of its specification.
By the end of 2017, the Chinese firm had emerged as the fastest growing brand after posting 343 per cent growth with 19 per cent market share for the full year.
Nexus 6 is still worth the splurge if you love the Android experience.
Electronic waste, if not disposed of carefully, can cause cancer, infertility and severe mental dysfunction apart from polluting the environment.
Consumer Electronics Show gives a preview of the amazing gadgets that will come out in the market in the future, as most leading technology companies announce their products in the trade show. Here are 20 products that stand out from this year's event.
Chinese handset maker Xiaomi has begun covering its retail store branding with white 'Made in India' logo amid fears of vandalism at outlets against the backdrop of Sino-India border tension, the All India Mobile Retailers Association said. The association had written to Chinese mobile brands to highlight the threat of vandalism at offline stores by people amid calls for boycotting Chinese products in certain sections.
The Moto G4 Plus is a worthy consideration under the Rs 15,000 budget, but users looking for a better build quality and more processing power will do well to opt for either Xiaomi Redmi Note 3, or even the ZUK Z1, says Himanshu Juneja
The festive season, which usually starts from September, is when 35 per cent annual sales get transacted for most durables firms.
The US-based company, in collaboration with partners like Wistron and Foxconn, had recently started assembling iPhone 11 in India.
How does one pick the right smartphone out of the confusing array? Here's what you need to keep in mind.
Chinese mobile brands are deeply entrenched in the Indian market. A move to bar them may send a bold diplomatic message. But its cost for the local industry is anybody's guess. In the event that Chinese brands face curbs, two handset makers - Samsung and Apple - squarely stand to gain.
Samsung's flagships never skimp on top-end hardware and this S6 no different.
Photo-messaging app Snapchat on Wednesday said its monthly user base has reached 100 million in the country, and the company will continue to anchor its efforts towards growing and providing more resources to its community of Indian creators. Snap Inc, the parent company of Snapchat, virtually hosted the second edition of 'Snap in India'. At the event, Snap co-founder and CEO Evan Spiegel announced the milestone of reaching 100 million Snapchatters monthly in India.
Apple Inc is commencing assembly of its iPhone 12 model in the country, a move that is expected to help the US tech giant further consolidate its position in the burgeoning smartphone market in India. Apple has partnered with third-party manufacturers like Foxconn and Wistron to make some of its phones in India. These include iPhone SE, iPhone 10R and iPhone 11.
While OnePlus 8 and 8 Pro were launched in April, the devices were not brought into the Indian market given the lockdown.
For those who won't mind looking at other brands for Rs 38,000, there is the Google Nexus 6 as well as the Samsung Galaxy Note 4 which are better options in the same price range.
The top driver for the Indian workforce while choosing an employer are salary and employee benefits, followed by work-life balance and job security.
The wait for the new iPhone is over as the tech giant Apple officially launched its new iPhone 13 and iPhone 13 Pro on September 14.
From Samsung to Apple iPhone XR, smartphone firms are showering discounts in April.
Here is what we expect will be the top innovations of 2015
Rediff.com's Ashish Narsale presents a list of gadgets that will fit your budget and instantly impress your bae.
Here is a comparative analysis of iPhone 6 Plus against other leading phablets available in the market...
Like last year, this year too smartphones dominated the most successful launches taking the top three slots, with two auto brands completing the top 5 line-up.
Cheil India has a strong presence in the retail and shopper marketing space.
At least two of them - Lava and Micromax - are arming themselves against the Chinese rivals which made them insignificant in the local market over the past few years.
We tell you why you should consider buying one of these top 5 smartphones this Diwali!
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